Most of all, customer experience management is about a company delivering the optimal experience during an interaction. For example, during a conversation the contact center should ensure that the agent’s responses are appropriate to the context of the overall customer relationship and are personalized. The same should be true for a customer’s visits to the Web site, during chat sessions and in responses to mobile text messages. It goes without saying that the person or system involved in an interaction needs all relevant information about the customer, so responses meet the customer’s expectations while also delivering against business goals.
NICE systems is an established vendor in the market for agent performance management (APM) systems, and it recently took the top ranking in the Ventana Research APM Value Index awards [http://www.ventanaresearch.com/resources/resources.aspx?id=3786]. Workforce optimization software includes call recording, quality monitoring, workforce management and training; to this APM adds call routing, coaching, compensation management and agent-focused analytics. The need for these additional capabilities was validated in our benchmark research on agent performance management. I recently wrote an update on NICE Systems’ efforts and direction for 2010 in which I noted that NICE has been expanding its analytics to support better cross-channel customer interactions for agents.