I recently attended NICE Systems’ annual user conference, this year called Interactions 2013. In discussions of its different products and latest releases and testimonials from selected clients, I was surprised by how the messages were packaged. NICE has a long history of acquiring companies, and it has let many of them continue to operate as autonomous lines of business. Often there was minimal integration with other NICE products, a variety of user interfaces, no common software administration tools. In my opinion this policy prevented it from taking advantage of having a suite of products focused on handling customer interactions. At the conference, Zeevi Bregman, CEO and President, positioned NICE as supporting three lines of business: interaction management, fraud and compliance, and security. He explained at length how the three are inextricably linked, tying fraud and compliance and security to interaction management and customer service. Fraud and compliance is linked to customer service because market segments such as banking have to ensure that the customer service they provide conforms to legislative requirements, and security is an increasing part of knowing customers and ensuring the safety of their information. Other executives also stressed these themes.
Topics: Social Media, Customer Analytics, Customer Experience Management, Customer Feedback Management, Operational Performance Management (OPM), Social CRM, Speech Analytics, Voice of the Customer, Mobile apps, Self-service, Business Analytics, Cloud Computing, Collaboration, Customer Service, 360-degree view of the Customer, Agent Performance Management, Call Center, Contact Center, Contact Center Analytics, CRM, Customer Performance Management (CPM), Desktop Analytics, Text Analytics, Unified Communications, NICE ssytems, Workforce Force Optimization