Enkata used to focus its products on improving agent performance in the contact center. It has gradually expanded that focus to include improving the performance of workers in the back office, an effort that has culminated in a suite of products that help companies improve processing of healthcare claims.
Topics: Business Analytics, Call Center, Contact Center, Customer Performance Management (CPM), Desktop Analytics, Enkata, Operational Performance Management (OPM), Workforce Force Optimization, Customer Experience, Business Intelligence
Anyone who follows salesforce.com is used to surprises, but over the last couple of months the company has come up with some that go beyond the usual. It rebranded the recent user conference in London as a customer company event. This follows from changing its messaging to urge every company to become a customer company not a social company. The event itself was everything we have come to expect, using an array of customer case studies to show how salesforce.com’s products help companies innovate and be successful, and a large partner and product showcase to prove how many products and partners salesforce now has. The real surprises were tucked away in meetings arranged for the many analysts present.
Topics: Call Center, Cloud Computing, Collaboration, Contact Center, CRM, Customer Performance Management (CPM), Customer Service, Information Applications (IA), Mobile Apps, Operational Performance Management (OPM), Sales Performance Management (SPM), Self-service, Social CRM, Social Media, Voice of the Customer, Customer Experience, Analytics, Sales
I recently wrote how IBM is making customer analytics smarter. Since then IBM has run events in North America and Europe to demonstrate how it is continuing these efforts and expanding into other areas. Outside of the customer space you can read how my colleagues assess its efforts: Mark Smith discusses HR, Robert Kugel sees its impact on business overall, and Tony Cosentino addresses it in IT. Our research My focus remains the customer and I have learned more about what IBM is doing in social media, identity reconciliation, visualization, mobile apps and big data.
Topics: Business Analytics, Business Collaboration, Call Center, Cloud Computing, Collaboration, Contact Center, Contact Center Analytics, CRM, Customer Analytics, Customer Performance Management (CPM), Customer Service, Desktop Analytics, IBM, IBM Watson, Mobile Apps, Self-service, Social Media, Speech Analytics, Text Analytics, Voice of the Customer, Customer Experience, Analytics