I recently wrote about six technologies that can help companies deliver experiences that live up to their customers’ expectations: an integrated multichannel infrastructure, analytics, a smart agent desktop, business applications such as workforce management and knowledge management, collaboration and mobile apps. They should be closely integrated to simplify system administration, to support processes that have been disconnected because they required multiple systems and to be easy to use. In my experience few vendors provide systems that meet all these goals so I was keen to learn about the latest version of the Genesys Customer Experience Platform which was the recipient of 2014 Ventana Research T Technology Innovation award for contact center in its works with IBM Watson Engagement Advisor.
Some new words can give the wrong impression. Take “gamification,” for example. It may sound as if employers are inviting their employees to play games just for fun, when actually this is a technique increasingly being used to recognize achievement and thus help improve performance. Several workforce management software vendors have introduced gamification systems that support setting targets, measuring achievement against those targets, rewarding players who meet their target and displaying winners who do best at meeting or exceeding their targets. This concept is not entirely new in contact centers, which long have used notice boards that recognize achievements such as “agent of the month,” which is also an award to the employee best meeting his or her targets. A new product called Verint Gamification supports similar capabilities but visualizes them in more engaging ways that link meeting personal goals with enterprise objectives.
NICE Systems is an established vendor of workforce optimization products that has long included analytics in its portfolio. Its latest release in this area, NICE Customer Experience Analytics, focuses on mapping, understanding and managing customer journeys and metrics. The product is built on NICE’s common technology platform, which consists of three functions: collect, understand and optimize. The Collect segment has tools to help manage customer-related data and ingest data from multiple data sources; Understand uses analytics tools to analysis the data and produce reports, dashboards and other forms of output; and Optimize uses the outputs to help users improve business tasks such as improve customer satisfaction and net performer scores, suggest next best actions and reduce customer effort.