Richard Snow's Analyst Perspectives

Echopass Enables Contact Center in the Cloud

Posted by Richard Snow on Aug 19, 2011 10:06:27 AM

In the past year various vendors have begun to offer some or all of the systems required to build and run a contact center through a cloud-based service. I recently came across another one, Echopass, which has a different operating model than I am used to. Its core services are provided by products from two vendors that as yet don’t provide their products in the cloud: Genesys, which supplies call routing, intelligent front-door and intelligent back-office workflow, and Verint for workforce optimization (WFO). Echopass supplements these with other vendors’ products, such as Voxify’s speech platform, speech engines from IBM and Nuance and Microsoft .Net and SQL services. Along with a number of in-house developments this array enables Echopass to offer what is in effect a best-of-breed suite that is integrated to create a unified offering.

The key to making the whole thing work is the base platform that Echopass has developed to allow these products to run in the cloud. This consists of three components: a multitenant services delivery engine, business continuity services and an automatic fail-over management system. Together these support a highly scalable, resilient and reliable service, including full disaster-recovery facilities, that is designed to run in the cloud. Working with an extensive ecosystem of technical partners, systems integrators, outsourcers and telecommunications carriers, Echopass is able to address the specific needs of its customers by combining the expertise of its partners with software development and systems integration services. It also takes advantage of research and development being carried out by its core product partners so that its customers get both up-to-date products from some of the leading contact center product providers and new developments directly carried out by Echopass.

This value-added service comes at a price, and so Echopass targets large companies whose contact centers have more than 300 seats and are addressing complex business issues. This in turn means that Echopass has a slightly different value proposition than most that offer a contact center in the cloud; while it offers the benefits of a cloud model (such as monthly charges rather than upfront capital costs, low-impact maintenance and built-in disaster recovery), more importantly it demonstrates that adopting a contact center in the cloud can facilitate a radical change in both the way companies interact with their customers and the operating model for their contact centers.

As I recently wrote, it is time for companies to change their approach to contact centers, not least because they need to support more channels of communications with their customers and address the impact social media is having on customer service. Companies can choose to implement these changes in several ways: by adding to their on-premises contact center architecture, by supplementing their existing systems with best-of-breed products in the cloud, by choosing one of the emerging integrated systems available in the cloud, or by adopting the Echopass hybrid model of best-of-breed products in the cloud that can be integrated with existing systems. A key part of the decision is to find a vendor that has the expertise and track record in helping companies address complex business issues associated with multichannel customer service and that can demonstrate success in helping to transform customer interaction-handling and contact center operations. Echopass fits this bill and so should be one of the vendors given serious consideration by companies that have large, complex contact centers.

Have you thought of moving your contact center systems to the cloud? If so please tell me more as we research the contact center in the cloud to educate the industry.


Richard Snow – VP & Research Director

Topics: Predictive Analytics, Social Media, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Operational Performance Management (OPM), Social CRM, Speech Analytics, Voice of the Customer, Echopass, Analytics, Business Mobility, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Customer Performance Management (CPM), Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

Richard Snow

Written by Richard Snow

Richard leads Ventana Research’s Customer and Contact Center Performance Management research practice, which is dedicated to helping organizations improve the efficiency and effectiveness of managing their customers, throughout their lifetime and across all touch points, including the contact center. He conducts research exploring the people, process, information and technology issues behind customer operations management, contact center management, and customer experience management. He also works with senior business operations and IT managers to ensure that companies get the best performance from today’s highly complex application products. Richard has worked in management and consulting leadership positions in the technology industry including with Price Waterhouse, Sema Group and Valors. In his work, he has been involved with all aspects of delivering highly complex IT solutions to a variety of clients in the telecommunications, financial services and public sectors. Richard has specialized in delivering customer care and billing solutions for telecommunications operators, and several multi-channel contact centers for organizations in both the public and private sectors.