Richard Snow's Analyst Perspectives

Customer Analytics Deserve More Than Spreadsheets

Posted by Richard Snow on Mar 7, 2014 8:24:32 AM

I recently completed two closely related benchmark research reports, on next-generation customer engagement and next-generation customer analytics. The  research on customer engagement shows that companies on average engage with customers through seven or eight communication channels and that almost every business unit except IT engages with customers. To provide customers with personalized, in-context and consistent experiences across these channels, companies need an up-to-date, complete view of their customers that gives those who interact with them the information they need to decide how to respond. However, the customer analytics research shows that the majority of companies don’t have access to such information and analysis. The most common analytics tool for more than half of companies is spreadsheets in 52 percent of organizations. Although spreadsheets meet individual users’ needs for ad-hoc analysis, they are inadequate for enterprise processes such as customer analytics. Almost three-fifths (57%) of companies in the research said that using spreadsheets makes it difficult to produce accurate and timely customer analysis.

Read More

Topics: Business Analytics, Business Performance Management (BPM), Call Center, Contact Center, Contact Center Analytics, Customer Analytics, Customer Performance Management (CPM), Desktop Analytics, Governance, Risk & Compliance (GRC), Information Management (IM), Operational Performance Management (OPM), Speech Analytics, Text Analytics, Voice of the Customer, Customer Experience, Analytics

SAS Expands Business Relevance in Using Analytics

Posted by Richard Snow on Jun 18, 2012 12:22:12 PM

After the SAS analyst event last year, I wrote that it is hard to keep track of everything SAS has to offer because it had so many products and developments in the pipeline. Back from this year’s event, I can report that 2011 was successful, its revenue and worldwide presence are up, and SAS continues to expand its channels to market. On top of everything I saw last year even more products and developments are in the pipeline, but the theme and focus remain the same: enabling business analytics.

Read More

Topics: Business Analytics, Cloud Computing, Contact Center Analytics, Customer Analytics, Customer Data Management, Customer Performance Management (CPM), Desktop Analytics, Governance, Risk & Compliance (GRC), Management, Predictive Analytics, Social Media, Speech Analytics, Text Analytics, Vendor(s), Voice of the Customer, Customer Experience, Analytics, Business Intelligence

Customer Engagement Day Reveals New Issues and Opportunity

Posted by Richard Snow on May 1, 2012 11:15:47 AM

I recently attended the second in the series of customer engagement days organized by the Directors Club (GB & NI). The format of the event was the same as the first day that I wrote about and included three keynote presentations and three roundtable sessions where attendees discussed how organizations should engage with customers. As for the first event I chaired the roundtable on perfecting multichannel customer engagement in the contact center and gave a keynote on how social media is impacting the contact center.

Read More

Topics: Business Analytics, Business Collaboration, Business Mobility, Call Center, Cloud Computing, Contact Center, Contact Center Analytics, CRM, Customer Analytics, Customer Data Management, Customer Feedback Management, Customer Performance Management (CPM), Customer Service, Desktop Analytics, Financial Performance Management (FPM), Genesys, Governance, Risk & Compliance (GRC), InContact, Information Applications (IA), Information Management (IM), Interactive Intelligence, IT Performance Management (ITPM), NICE Systems, Noble Systems, Operational Performance Management (OPM), Predictive Analytics, Sales Performance Management (SPM), Social CRM, Social Media, Speech Analytics, Supply Chain Performance Management (SCPM), Sustainability, Text Analytics, Unified Communications, Verint, Voice of the Customer, Workforce Management, Workforce Performance Management (WPM), Customer Experience, Analytics, Business Intelligence