Recently my colleague Mark Smith wrote about Splunk and its latest technology supporting analytics for IT on machine data and providing operational intelligence. I wasn’t familiar with the company, which has focused on IT users and improving the performance of a company’s networks and IT systems. From a customer management perspective, these are of little interest unless they impact the customer experience; for example, if the website is down or the online banking system is unavailable. But in a follow-up briefing I learned that Splunk is increasingly playing in the business analytics market and has several user cases that relate directly to customers.
Topics: Business Collaboration, Business Mobility, Call Center, Cloud Computing, Contact Center, CRM, Customer Performance Management (CPM), Customer Service, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Operational Performance Management (OPM), Sales Performance Management (SPM), Social CRM, Splunk, Workforce Performance Management (WPM), Customer Experience, Business Intelligence